Why your sales team hates your CRM (...and how to fix it)
Is the issue with your CRM? Or is it more about how it is being used? Before you consider switching systems (or rehiring!), maybe consider this: simply having a CRM system is not enough. Resistance to CRM adoption is a widespread challenge for many sales teams, and often the key to success lies in addressing the processes, training, and support surrounding the tool. With the right approach, it is possible to transform your CRM from a source of frustration into a powerful ally for your team.