With offices in eleven countries across Asia and all of these different teams using different systems, we knew we had challenges ahead. The Motii team met that challenge head-on and succeeded in implementing a system on time and on budget.
Our criteria were that the solution must be: easy to use, adopted by all users, training must be provided for each team and country, management must be able to easily generate the reports they required, and our finance and other teams could pull the data they need. Motii succeeded in all areas." Cathy Mead, Destination Asia
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While intuition and experience will always have their place, they must be backed by hard evidence and structured processes. By making data the backbone of your sales strategy, you gain predictability, scalability, and the ability to adapt to unexpected challenges.
Is the issue with your CRM? Or is it more about how it is being used? Before you consider switching systems (or rehiring!), maybe consider this: simply having a CRM system is not enough. Resistance to CRM adoption is a widespread challenge for many sales teams, and often the key to success lies in addressing the processes, training, and support surrounding the tool. With the right approach, it is possible to transform your CRM from a source of frustration into a powerful ally for your team.
